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MAKE IT PERSONAL…THE BEST WAY TO SELL MORE ART ONLINE
Posted on | April 4, 2010 | 5 Comments
(This is a guest article from Richard Wilde, the founder of the online art and artists community www.artybuzz.com, a website that provides the opportunity for anyone to sell and buy artwork of all kinds as giclee art prints, canvas art prints and more…as well as providing number of other useful features to artists and art lovers)
Selling art online is not to be ignored in the age of the internet. It provides huge opportunities to sell to a worldwide audience, and to sell to people who you would not normally find.
One of the biggest problems that people face when selling art online though, is the loss of a connection between the artist and the buyer. People like to know the story behind the work, how it was made and what inspired its creation. So if you can get this across on your website, or the website you are selling on then you are much more likely to make a sale, and also make future sales.
Selling the story of yourself is all part of the marketing and branding of yourself. Marketing and branding don’t have to be dirty words anymore, and aren’t related to big business anymore. With the onset of the internet, there are fantastic artists who do extremely well both online and offline because they market themselves well and sell their story, making their art personal to the person who buys it, and making the connection that will make the buyer tell all their friends about you, which can lead to more sales.
On my website, Artybuzz, I allow people to write a description about themselves and each piece of work they upload. I sell a lot of work and the people who do best tend to be the ones who write a really good description and sell the story of their work. There is evidence that on my website, and others, that this definitely has an effect. So give it a go yourself, and feel free to do so on my website for free.
Tags: art > Art of Marketing > Creativity > Relationship > selling art > selling art online
5 Comments
Comments
5 Responses to “MAKE IT PERSONAL…THE BEST WAY TO SELL MORE ART ONLINE”
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April 5th, 2010 @ 7:08 am
The Internet has made our “huge” world “small” again and it offers the perfect opportunity to connect personally with your audience.
People buy from individuals that they know,like and trust so as an artist it is so important to connect with your potential buyers
[Reply]
gwen Reply:
April 9th, 2010 at 6:51 am
@Lauren McMullen, you are so correct. Being a social media expert you know this first hand. I love the way you put it….our “huge” world is “small” again.
[Reply]
April 13th, 2010 @ 6:36 am
Gwen your incredible art… how could it NOT sell? And yes, I agree… personal is the way to sell all art these days, including music. I love it because it also builds community instead of isolation. Again… stunning art you have created!
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April 27th, 2010 @ 2:45 pm
I’m an 80 yr. old retired farmer businessman.
Have been fortunate to travel and meet some amazing people. One worked with me for 46 yrs.
Had some great experience durin the great depresion. Didn’t finish grade 8 but it never impeded me to accomlish a goal.
How can I get some oppinions on this story to let me know if it’s worth pulishing.
Thank you. Jim cooligan
[Reply]
April 28th, 2010 @ 9:25 am
Jim…thank you for your comment. I find it interesting that my Father was a farmer/businessman like you. He had to drop out of school in the 8h grade as well.
I am not a writer but I do believe your stories are worth publishing. There are many ways to go about publishing your own thoughts and stories that were not available years ago. The self publishing industry has developed into a way to get books out there that the big publishing houses don’t want to fool with. They tend to want to deal with those who already have a recognizable name.
One place I would check with is http://www.wakeuplive.com. If they can’t help you I bet they can lead you to a good source.
I wish you well….let me know what happens. I want to read your stories!
gwen
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